Rubis takes Harrods by storm – Swiss craftsmanship now available at the London luxury department store
With this launch, the Swiss manufacturer has reached an important milestone in the UK market. Customers in the UK can now discover a selection of Rubis beauty tools in-store at Harrods.
Rubis has been particularly well-known among make-up artists and beauty professionals for many years. The brand’s tools are regarded as durable, functional and of uncompromising quality – designed for people who value good tools even for small beauty routines. In the international media, the tweezers are therefore frequently described as the ‘Ferrari of tweezers’.
The tools are manufactured in Switzerland from high-quality surgical-grade stainless steel. The models are finished by hand to ensure that the tips, blades and mechanics are precisely aligned. It is precisely this combination of functionality, precision and durability that has made Rubis special for decades.
Fides Baldesberger, owner of Rubis, also describes the collaboration with Harrods as an important step for the brand:
For us, it is about placing our tools in an environment where craftsmanship is understood and appreciated.
The launch also highlights a wider trend within the beauty industry: high-quality beauty tools are becoming increasingly important. Rather than opting for short-lived, disposable products, many consumers are now making more conscious choices in favour of durable tools that will perform reliably for years to come.
With Harrods as its new partner, Rubis is now bringing its Swiss craftsmanship to a venue that, more than almost any other, epitomises quality, tradition and timeless elegance.
