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Beauty & minimalism - what we really need (and what we don't)

Full bathroom cabinets, overflowing cosmetic bags, five different types of tweezers - and still the feeling that somehow you never find the right one. Do you recognise this? In times of ‘more is more’, it can be incredibly liberating to do the exact opposite: to sort out, reduce, become clearer.
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Minimalism in the beauty sector does not mean doing without, but rather making conscious choices. Less clutter, more focus. Imagine if your cosmetics shelf was a place of calm. Instead of chaos: favourite products. Instead of ‘try it out’: ‘works for me’. Instead of constantly buying new products: love them for a long time.

How to make a concrete start to creating order

Get everything out!
Put all your beauty products on one table - really all of them. What you use every day, what you wanted to ‘try out’, what has long been forgotten.

Divide into three categories:

  • Used every day
  • Sometimes helpful, but rarely used
  • Old, expired, impractical, never used

Be radically honest:
What would you buy again today? And what is only there because it was once expensive? Minimalism doesn't mean throwing everything away - it means making conscious decisions.

Make your favourite products visible:
What you really use should be within easy reach. Everything else gets a new place - or can go.

Fewer things, more clarity

Minimalism in your everyday beauty routine creates space - not only in the bathroom cabinet, but also in your head. It reduces stress, saves time and allows you to consciously enjoy your skincare rituals again.

Once you have a really good tool in your hand, you quickly realise that you don't need much. Just the right one. And that can then stay.

 

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