Corporate Philosophy

We are a small Swiss company, teamwork and customer oriented. Close collaboration between each other and with our customers and suppliers are of utmost importance to us.
1. Our mission

Our first concern is with users of the Rubis tweezers - who often spend long hours with this implement - it soon becomes an important part of their work day. Our full scope ability, flexibility and versatility to combine quality, precision and aesthetics reveals itself most markedly when producing tweezers and implements to specifications of our customers.
2. Our vision
  • As Swatch is to watches.
  • As Toblerone is to chocolate.
  • As Victorinox is to Swiss Army knife.
  • Rubis will be to tweezers.
3. Our values

Quality and Precision

Rubis is particularly eager to offer future oriented, impeccable products, as well as a personalised service to its customers. That is the reason we are ISO 9001 certified. The quality of Rubis product is the result of applying a combination of the latest technology with speed, an eye on economy and superior traditional workmanship - each tweezers is finished by hand under a loupe, to guarantee perfect tips alignment and Swiss top quality. Ideal span, high stability, an ergonomically correct form and resilience of material - best surgical stainless steel, antacid and non-magnetic - accounts for effectiveness and precision.

Ethic

We are proud to be one of the first industries in Switzerland to receive the SA 8000 (Social Accountability) Certification - that means, we clearly do not accept any supplier of material that does not comply with the laws of human conditions defined by SA 8000.

Design

The ideology of the industrial design is extremely important to us. It incorporates the technical, functional and practical aspects, as well as the aesthetics - uniting all these qualities into one harmonious whole - transmitting a spirit of it's own to the Rubis products.

Innovation

State-of-the-art technologies and novel materials have been studied for the development of new, extraordinary and innovative products. Tweezers are a simple tool - yet demanding in their specifications. They require continuous engineering and development to keep pace with their applications for the newest and ever changing technologies.